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Monday, December 16, 2013

Saturday, December 14, 2013

 Tapioca that was collected from farm in Semenyih and Sepang Selangor


Spicy tapioca crisps
Mission
Ø  Forming a strategic alliances with agencies carrying product quality
Ø  Providing a better product and nutritious products
Ø  Providing a good service for our customers
Ø  Introducing new flavor of ‘kerepek’ that can be accepted worldwide.

Vision

Make our company as a leading company in production of ‘kerepek’ locally and worldwide. 

Name of company :  Kerepek Sedap Enterprise

Location of business : 156-3-4, Kompleks Maluri, Jalan Jejaka, Taman Maluri, 55100 Kuala Lumpur, Malaysia

Name of principal : Kerepek Sedap Enterprise

Address of principal : 156-3-4, Kompleks Maluri, Jalan Jejaka, Taman Maluri, 55100 Kuala Lumpur, Malaysia

Nature of business :  Partnership

Industry profile :  Kerepek or tapioca chip

Factors of selecting the proposed business : Profitable business

Future prospect of business :Expecting a growth in business due to the high demand in Kerepek industry.


MARKETING CONCEPTS

Mostly in Malaysia, people really love to eat kerepek especially during celebration.  The demand on kerepek is high in this period.  So, based on that our firms produce kerepek to satisfied customer wants.  In marketing concepts, we use many strategies to establish a relationship with a customer. We use advertising widely to introduce our product to royal and new customer. We use media from television and radio to make sure customer know the appearance our product in market. By this easily our kerepek enters market often. Customer can get information of our kerepek or others easily. This also can encourage them to purchase our product or use our service that we provide .
Kerepek online was created for customer who loves Malaysian traditional crackers or snacks or chips, but find it hard to get the kerepek anywhere at the market. With this medium, customer can make order and payment and  kerepek will be on its way to you customer Pos Malaysia courier service. On this website customer can choose from variety of kerepek, from the one that familiar to the kind that customer never know exist (for some at least)
Besides, marketing concepts also based on the internet audience. We refer on online consumer profile as our data for customer analysis. From our research most of consumer ordered kerepek on celebration of Hari Raya Aidilfitri. Scope that are able in our blog for customer such as catching up on news of our updates product. Purchase price for kerepek is lower and affordable which mean that it can reduce consumer risk. The shipping costs also are not expensive or too cheaper. The cost is according quantities that customers buy. Customer can get more lower price when they order in a big quantity.
 Our product is truly unique and differentiable because we offered more types of kerepek than others firms. Many types of kerepek that can be obtain. Besides, the packages are in good quality and guarantee can kept in long period. The packaging do not make to make air can easily enter and make the kerepek  The kerepek was made by high quality source such as kerepek pisang was made by using fresh banana and freshly. The taste, the texture, the quality is same with the expectation from customer of our  products. 

Before us sending the information of our products, our firm will obtain permissions from consumers. ‘Kerepek Sedap” also agrees to pay another website a commission for new business opportunities. In establishing the relationship with customer, ‘Kerepek Sedap’ also pass company marketing message to friends, family and colleagues